I saw the latest ad of Noynoy Aquino for President movement. Talk about star power. Almost all the big stars of the 2 giant networks, ABS-CBN and GMA7 are present. And the song, sang by Regine Velasquez is good too. It helps a lot being a sister of Kris Aquino, known for her star quality. It is an ad that will be a benchmark, or even an envy of the other presidentiables.
But even star power needs a program. Watching the ad, I felt both glad and worried. Glad because I know such star power will draw in the masses, and it can translate to votes. Almost all the politicians I know who utilized celebrities got their share of votes, and they are many. The Noynoy ad topped all of them in terms of star quality. But I also felt worried. Noynoy cannot win without a program, a valid program, at least not with me.
A strategy perhaps? But my recall to Noynoy's campaign, and the rest of the Liberal Party's is the concept of good versus evil in politics. Good, of course, referring to them, and the evil this administration. That is their only argument on top of continuing the fight of Ninoy and Cory, which was pretty obvious.
Making a campaign based only on the things mentioned above is not a respectable campaign. Certainly not respectable for the likes of Noynoy. He needs a concrete platform of government, and he needs to make it public now. If he is serious about the presidency, then his stand on issues should have been already established. And it should have been long before his decision to run. His so-called retreat should have been a serious examination of his principles for this country and the government he wants to establish.
And a program is what he should have prioritized, over a commercial with all the "artistas" present. The ad will help, obviously, but it will not help Noynoy run this country if the masses goes for him in 2010.
And if he wins without a clear, concrete program, then God help us all.
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